hi, I’m Léo Vieira!
I’m a UX Researcher who’s all about connecting human factors with technology to craft solutions that really make a difference in how people engage with and enjoy the products and services they use.
My Projects
Transforming the App experience from the Ground Up
Oversaw the research initiative to redesign the mobile check-in feature on the GolfNow app, resulting in a significant usability improvement, raising the SUPR-Q score from 2.86 to 5, and driving an +294.8% increase in mobile check-ins post-launch.
Creating An Experience That Transcends Individual Products
Drove the end-to-end research strategy behind a major 2024 product initiative for to unify GolfNow, GolfPass, and Compete into one seamless platform experience. Partnered closely with product and design leadership to translate user needs into foundational product decisions that strengthened brand cohesion and unlocked cross-product growth.
Building a Handicap index Feature from Scratch
Led foundational research for the GolfNow Compete Handicap feature, shaping its design and product strategy from concept to development. Research insights informed critical decisions across functionality, user experience, and communication, ensuring the feature was grounded in real user needs.
Driving Engagement with a Smarter Video Rating System
Developed and executed a proof-of-concept research plan that yielded substantial data, informing critical business and design decisions for implementing a rating system on the GolfPass website, which resulted in a 61% increase on content consumption on the platform.
Reimagining Trip Planning with AI
Led the research for Tripadvisor’s AI travel-planning assistant, running continuous studies and iteration that transformed user insights into major product wins. This research work boosted satisfaction from 39% to 55%, reduced dissatisfaction from 43% to 32%, improved ease-of-use to 72%, raised upvotes to 82%, and increased return visits by 48%.